Heckin’ Good Dip

The name says it all ;-) We took a brand that had lost it’s way in tone and voice and gave it the personality it deserved — fun, full of flavor, with just enough quirk to get noticed by their Gen X mom and millennial male audiences across social, digital and more!

Throughout the year, I get to write and oversee creative & production for several social campaigns around the brand’s tentpole dipping moments of summer, holidays and the “big game.”